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9W720G - IBM Digital Analytics and Marketing Center On-Demand Learning Modules

IBM WEB BASED TRAINING (WBT) IS SELF-DIRECTED AND SELF-PACED. Before you enroll, review the system requirements to ensure that your system meets the minimum requirements for this course. AFTER YOU ARE ENROLLED IN THIS COURSE, YOU WILL NOT BE ABLE TO CANCEL YOUR ENROLLMENT. You are billed for the course when you submit the enrollment form. Web Based Training courses are non-refundable. Once you purchase a Web Based Training course, you will be charged the full price 


IBM Web Based Training courses are sold on a per-user basis. WBT courses provide a training advantage for you and your teams, helping you get up to speed quickly. Take the courses you need, at your convenience and at your own pace. 


You can start the course at any time within 12 months of enrolling for the course. After you register/start the course, you have 30 days to complete your course. Within this 30 days, the self-paced format gives you the opportunity to complete the course at your convenience, at any location, and at your own pace. The course is available 24 hours a day.

System Requirements: To participate in both the lectures and labs for this course, the student workstation must meet the following hardware requirements:

  • Minimum of 256 MB of memory
  • Windows 98 or higher
  • Headset with microphone, or separate microphone and speakers
  • Internet Explorer 5.5 or higher
  • 128-bit encryption (Versions of Internet Explorer prior to version 6.0 and Windows 98, NT 4.0, and 2000 must have the High Encryption Packs installed)
  • Citrix ICA Client (Installed when you access e-lab during class)
  • High speed internet (56K bps or higher)


NOTE: The Citrix application (web client or full package) requires access to port 443 (https). Please ensure personal and corporate firewalls have this port open.

  • Utilize the core functionality available with IBM Digital Analytics and IBM Marketing Center
  • How data is collected through IBM Digital Analytics tags and the tools to test and manage your site.
  • Understand and apply recommended tagging guidelines
  • Access in-product guidance and resources
  • Reporting capabilities
  • Implement website changes to better align and track your goals and metrics
  • Create audience segmentation logic and evaluate your display ad campaigns
  • Leveraging IBM Marketing Center features, including A/B testing, eMail marketing, and site personalization

Please refer to Course Overview for description information.

Please refer to Course Overview for description information.

1. Session 1: Getting Started

  • Getting Started with IBM Digital Analytics
  • Creating Dashboards and Workbooks
  • Effective Troubleshooting
  • Enterprise Analytics

2. Session 2: Analyzing Site Metrics, Content and Product Performance

  • Top Line Metrics
  • Action Ready Reports
  • Event and Content Analysis
  • Product Performance
  • Demographics and Systems

3. Session 3: Utilizing Marketing Reports

  • Marketing Channels
  • Marketing Channels Attribution Reports
  • Marketing Programs and Attribution Logic
  • Mobile Analytics
  • Natural Search Report
  • Inbound Link Analysis
  • Site Promotions Report
  • Referring Sites Report

4. Session 4: Pathing and Enterprise Dashboard

  • Creating and Analyzing Paths
  • Enterprise Dashboard

5. Session 5: Tagging

  • Tools and Tagging Fundamentals
  • Fundamentals of Tagging
  • Best Practices for Flash Tagging
  • Tagging Best Practices to Optimize Marketing Tracking

6. Session 6: Explore

  • Digital Analytics Explore
  • Explore: Hierarchy, Filtered Groups, and Segment Compare Reports
  • Digital Analytics Explore: Flat List Reports
  • IBM Digital Analytics Impression Attribution
  • IBM Lifecycle
  • IBM Segmentation

7. Session 7: Marketing Tactics

  • IBM AdTarget
  • IBM Digital Recommendations
  • IBM LIVEmail
  • IBM Search Marketing: Part 1 : Analyze
  • IBM Search Marketing: Part 2 Campaign and Bid Management
  • IBM Digital Analytics for Social Media

8. Session 8: Additional Applications

  • Monitor
  • Benchmark
  • IBM Import
  • WebSphere Commerce

9. Session 9: IBM Marketing Center

  • IBM Marketing Center
  • IBM Marketing Center V2

10. Session 10: Digital Data Exchange

  • Digital Data Exchange: General Tagging
  • Digital Data Exchange: Advanced Tagging
  • The Digital Data Exchange API
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